Diet pills. Diet products. Diet fixes. Supplements. Programs. Ezines. So many business are directed at diet. Since nearly 50% of North Americans are overweight, this certainly makes sense. And the newest dietary push attempts to recreate our ancestors diet by eliminating processed foods, carbs and sugars and focusing on hunter-gatherer-forager diets of mostly fat, protein and fibrous carbs. This great movement toward a "ketoadaptation" or, the use of fats for primary energy source in place of crappy carbs, is at the heart of a growing business and an investment opportunity--from both a health perspective on an individual note, and a financial perspective on a business note.
How can we invest in the revolutionary diet focus? One way is to get involved in the network marketing companies that sell ketogenic products and meal replacements:
It is essentially a ketone supplement in a drink formula that is sold by the tub or in individual packets which help dieters enter a ketoadapted state. To learn more about ketoadaptation watch Nora Gedgaudas here.
Another network marketing company, Ketopia offers a selection of products including meal replacements which also help dieters enter a ketoadapted state to enhance weight loss.
Weight Watchers: when Oprah Winfrey bought 10% of the most famous weight loss firm in the world, the stock soared. "Winfrey will spend $43 million on the investment, according to a regulatory filing, buying 6.4 million newly-issued shares at $6.79 apiece."
Herbalife- one of the original manufacturers of meal replacements and supplements to aid in diet and nutrition, Herbalife is a network marketing company that is also public. They have a P/E ratio of 11.4 and an EPS of 4.9 and have been recently upgraded.
Nutraceutical International makes and markets thousands of nutritional products that are sold in stores throughout the U.S.
The wave of "organic" products, healthy alternatives to fast food, healthful restaurants, and nutritional programs is growing in response to the fat epidemic in the US and UK. I've been watching with interest a program "Fat Surgeons" on Youtube, filmed in the UK, featuring bariatric surgeon Shaw Somers and his team of fat-busting specialists as they attack the problem one stomach at a time. What I learned from the series, in addition to a second series of interest "Supersize v Superskinny"--another UK hit, is that we are getting super big super fast in the world and it may be as simple a reason as the availability of crap carbs to eat and the lack of incentive to forage, hunt and gather.
Have a low carb week!
